“Kami berharap kontribusi kami dalam hal ini memberikan arti yang mendalam bagi penggemar dan memberikan nilai pada dunia nyata sekaligus sebagai jalan dalam menghadirkan karya seni yang luar biasa.”
Curry Tian menjelaskan, “Koleksi ini adalah bentuk visual surealis dari optimisme, dualitas, dan keyakinan abadi pada kekuatan tak terbatas dari budaya musik Asia Head In The Clouds. Dalam perjalanan yang penuh makna ini, kami akan menampilkan dua versi — kekuatan visual yang tak terukur dari pertunjukan khusus untuk Coachella 2022 dan penggambaran CGI (computer-generated imagery) dari kesempurnaan avatar yang menampilkan kebijaksanaan, digital semesta, dan kemurahan hati.”
Selain itu, semua pengunjung festival diajak untuk berpartisipasi untuk melakukan minting NFT di lokasi melalui acara yang baru pertama kali pernah diadakan, yaitu perburuan NFT langsung di Lapangan Polo. Pengunjung festival dapat berpartisipasi dalam perburuan untuk menemukan karya seni rahasia 88rising degan cara memindai kode di aplikasi FTX yang akan membuka halaman instruksi mengenai cara melakukan mint NFT eksklusif di lokasi.
Fans dapat mempelajari lebih lanjut dengan bergabung di saluran Discord milik 88rising.
Untuk melihat koleksi dan mendapatkan informasi lebih lanjut, kunjungi nft.coachella.com/88rising.
About Goldenvoice
Goldenvoice, creators of Coachella Valley Music & Arts Festival and Stagecoach: California’s Country Music Festival, operates successful Los Angeles and Bay Area music venues including the Fonda Theatre, The Roxy Theatre, El Rey Theatre, The Novo, Shrine Auditorium & Expo Hall, The Regency Ballroom and The Warfield. Goldenvoice holds exclusive booking deals at Brookside at The Rose Bowl, Santa Barbara Bowl, Mountain Winery, Great American Music Hall and Frost Amphitheatre.
They also have produced events such as Desert Trip, Camp Flog Gnaw Carnival, Day N Vegas, Porter Robinson’s Second Sky Festival, Just Like Heaven and many more. Beginning as an independent punk rock promoter in the early 1980s, Goldenvoice grew to be the preeminent alternative promoter in Southern California by forging strong relationships with both bands and music fans. Currently, Goldenvoice promotes over 1,600 concerts a year in California, Arizona, Nevada, Hawaii, Alaska and Canada plus recently adding North American tours to their growing list of accomplishments.
About 88rising
88rising is the pioneering global music & media company representing the best of Asian talent. 88rising was the first company to launch an Asian-centric music festival in the United States (Head in The Clouds Music & Arts Festival), the first to have an Asian artist top the Billboard R&B/Hip-Hop charts and Spotify’s Weekly Global Albums chart, and the first to launch an all-Asian radio channel reaching all North America.
In 2019, they were awarded Label of the Year by NetEase, one of the largest music streaming platforms in China. With over 90 million followers across global social media platforms and over 40 billion total streams and views, 88rising’s global influence is undeniable.